Focus groups - in-depth interviews - online focus groups - observations
Tailor-made approaches to discover original motivations, expectations and needs, in order to be able to understand and anticipate behaviour.
A staff of psychologists and interviewers specialised in qualitative researches especially amongst professional targets.
In-depth analyses based on full transcriptions of the interviews or focus groups.
Face-to-face - telephone - online
Rigorous methodologies to provide you with reliable figures and precise answers.
Research tools to meet your requirements as efficiently as possible:
- a national network of 120 interviewers directly managed by us,
- a call centre (35 CATI calling stations),
- applications dedicated to online surveys
- an access panel of farmers
Appropriate statistical analysis (segmentation, typologies multivariate analysis, trade off,...) to enhance our data analysis.