Focus groups - in-depth interviews - online focus groups - observations

Tailor-made approaches to discover original motivations, expectations and needs, in order to be able to understand and anticipate behaviour.

A staff of psychologists and interviewers specialised in qualitative researches especially amongst professional targets.

In-depth analyses based on full transcriptions of the interviews or focus groups.

Face-to-face - telephone - online

Rigorous methodologies to provide you with reliable figures and precise answers.


Research tools to meet your requirements as efficiently as possible:

• a national network of 120 interviewers directly managed by us,
• a call centre (35 CATI calling stations),
• applications dedicated to online surveys
• an access panel of farmers

Appropriate statistical analysis (segmentation, typologies multivariate analysis, trade off,...) to enhance our data analysis.