Product image / Brand image / Corporate image
Benchmarking

Fundamental surveys to help you better position your
brands, products and services, taking into account the competitive context and the target's needs.

Continuous satisfaction monitoring (barometers)
Analysis of the satisfaction components

Tailor-made surveys to increase your customer loyalty and define your
marketing strategy.

Psychological prices
Impact of a price reduction
Potential / price curve for a new concept
Trade-off (conjoint analyses)

Strategic tools to help you position the prices of your products or services.

Advertising content research
Pre/post testing of advertisements (press, TV, ...)
Pre/post testing of web sites
Advertising effectiveness reports
Direct marketing observatory

A comprehensive range of tools to evaluate the quality and effectiveness of your advertising campaigns and means.

Purchase process
Typologies
Sociological and prospective surveys
Uses of new technologies : social networks, mobile Internet, DSS… (VisioTech’)

Analysis to help you understand behavioural patterns and adjust your strategies accordingly.

Crop protection panels: regular surveys to measure agrochemicals consumption in French farms (10,000 farmers surveyed 1 to 3 times a year - 50 market segments surveyed).

Farm input panels (for dealers, on their commercial area) = dealer market shares (crop protection products, fertilisers, seeds).

Crop production collection panels (for storage agencies, on their trading area): market shares of storage agencies.

National farm press readership (VisioMediagri)

Agricultural web sites trafic (Visioweb)

Equipment rate (machinery - smartphones - DSS - insurance products...)

Surveys to gather information on the prices paid by farmers for farm inputs.

Regular surveys amongst representative samples of farmers (cereal growers, maize growers…), vine growers, livestock producers, horse owners + riding schools.

• Samples are different for each survey
• 10 surveys a year
• You can subscribe to proposed subjects (costs and results are shared) or ask your own questions (cost per question - confidential results).